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Black Friday 11/29/19: The Amazon Shopping Trick You Need To Know

November 18, 2019

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The holidays are fast approaching, and if you love Amazon like I do, it's going to be the first site you turn to come Black Friday.


But you might want to reconsider your strategy. Amazon's enormous marketplace and fluctuating prices make it nearly impossible for the average shopper to find the best deal, and it only gets worse on Black Friday– especially because many sellers raise prices to give the illusion of a big sale.


Luckily, there’s an easy way to outsmart the Amazon system and ensure you pay the lowest price on Black Friday and every time you shop: Honey.


Honey is a free browser add-on that automatically price-checks Amazon items. It saved me an extra $50 on a new TV, and all I had to do was click:


Same TV, just cheaper!


Here’s how it works:

  • Add Honey to your browser (it's free and takes two seconds)

  • The next time you shop on Amazon, Honey will check all sellers for the lowest price available to make sure you're getting the best possible deal.

  • After accounting for item price, tax, shipping, seller rating, and Prime status, Honey will display a little orange tag with savings if a better deal is found.


Savings can range from $.02 to hundreds of dollars—not bad considering it takes zero effort. You can even make sure sellers haven't recently raised the price on an item with Honey's handy Price History tool:


Sometimes the displayed price is actually the lowest price, and in that case, Honey tells you. Either way, you’ll feel confident knowing you didn’t overpay.


And Amazon is just the beginning...

Honey's most popular feature, recommended by Time, Forbes, and Business Insider, automatically finds and applies promo codes at checkout on over 30,000 sites, including J. Crew, Expedia, Macy's, Target, and Groupon. This is especially handy for finding Black Friday bonus savings!


If you do one thing before Black Friday, add Honey to your browser. It's free and it can save you some serious cash.