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Amazon Prime Day 2019: Start Date, Best Deals and More

July 13, 2019

| Posted by:

 July 15, 2019


Amazon Prime Day 2019 is fast approaching.


The Black Friday-like holiday could start on July 15 flooding Prime members with discounts on everything from 4K TVs to Fire TV Sticks.


Since this will be Prime Day's 5-year anniversary, we're expecting Amazon Prime Day 2019 to be the biggest and longest Prime Day ever. For shoppers, that means more noise to navigate through. So we're here to help you unpack everything you need to know about Amazon Prime Day 2019, from potential dates to the best items to buy. Here's your ultimate Amazon Prime Day survival guide.


Amazon Prime Day 2019:
What you must know 

Prime Day deals are exclusively for Prime members. (Not a Prime member, you can sign up for a free trial here).  

  • Amazon Prime Day 2019 will likely begin on Monday, July 15. 

  • Prime Day 2019 will likely expand from 36 hours to 48 hours or more. 

  • The best items to buy on Prime Day are Amazon devices.

  • We also expect to see great deals on TVs, Apple gear, and smart home devices.

  • Expect counter sales from Amazon rivals like Walmart, Best Buy, and Target.

  • Looking for more than tech deals? We predict plenty of Whole Foods Prime Day deals as well.

What is Amazon Prime Day?

Prime Day started in 2015 to celebrate Amazon's 20th anniversary. Since then it has grown into a global deal-a-thon with sales that exceed $1 billion. Amazon Prime Day offers sitewide discounts on everything from Kindles to HDTVs. The sale has been such a massive success that for the past two years Amazon has kept extending it and adding more deals. 


When is Prime Day 2019?

Prime Day 2019 may kick off Monday, July 15, according to home improvement website RealHomes. Here at Tom's Guide our sources also indicate that Prime Day may start on or around July 15. Assuming Prime Day starts on Monday (as it has the last two years), Prime Day 2019 may stretch from July 15 through end of July 16. Other sources tell Tom's Guide that Prime Day could start as early as July 12. Keep in mind that Amazon hasn't officially announced a Prime Day date. (We've reached out to Amazon for comment and will update our story accordingly).


When will Amazon announce an official Prime Day date?

In the past, Amazon has typically released Prime Day's date during the last week of June. However, last year it waited until July 3 at 1am ET to announce Prime Day 2018. It's safe to say the retailer will likely follow a similar pattern this year and announce Prime Day 2019 during the first week of July. 


What time will Prime Day deals begin?

The first two Prime Day events started at 2:59am (ET) with new deals released every 10 to 5 minutes. Since then, Amazon has tweaked Prime Day's kick off time. 2019 might be the year Prime Day starts at 12pm ET.

I'm not a Prime Member. Should I sign up now?

Prime Day is Amazon's "thank you" to Prime members. As a result, shoppers must be Amazon Prime subscribers to take advantage of any deals. However, if you're not a Prime member, there's still hope. Amazon offers a free 30-day Prime member trial when you first sign up. We recommend waiting until late June or early July to activate your 30-day trial. After the 30 days are up, you can keep your membership and pay $119/year, or cancel it before the free trial expires. Either way, your Prime trial period will let you shop deals on Prime Day.

  • Sign up for Amazon Prime's free 30-day trial

If you've cancelled a Prime membership in the past 12 months, you don't qualify for the free 30-day trial. So your next best bet is to sign up for a 1-month Prime membership at $12.99/month. Hopefully you'll purchase enough deals that the 1-month membership will pay for itself. After the month is up, you can cancel with no commitment required. Just remember to cancel, because paying $12.99/month for the duration of a year is pricier than Amazon's $119/year membership.

Will there be any events leading up to Prime Day?

Prime Day is a digital holiday, but last year Amazon held various "events" during its lead up to Prime Day. Events included everything from a free Ariana Grande concert in New York to a PUBG showdown in Los Angeles. Many brands also took advantage of Prime Day to launch new products, such as the Delta Single Handle Touch Alexa-Activated Faucet and the Crayola 60th Anniversary Crayon Set. These weren't Amazon's best-selling Prime Day devices, but we predict manufacturers will once again take advantage of Prime Day to launch new gadgets.

What kind of prices should I expect?

There's no doubt that you'll find great deals on Amazon Prime Day. We just recommend you shop with caution, because not every deal will be a good deal. Make a list of the items you'd like to buy and stick to it. Tools like CamelCamelCamel — a site that tracks the price history of many Amazon products — can help you spot fake deals from true price drops. You'll also want to put in your bookmarks; this site can help determine whether the Amazon user reviews for a given product are legit or fake.