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How to Create a Social Media Marketing Campaign

June 25, 2019

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 Let's talk Social Media!



There are a number of ways to create a successful social media marketing campaign. Plans vary based on industry, social media platform, and campaign type. Use the following tips to create your own social media marketing campaign.


Research Your Competition

In the planning stages of your social media marketing campaign, consider your competition.

  1. Which companies are similar to yours and already have successful social media accounts?

  2. Which companies have campaigns that you know did well?

  3. Do the companies you are reviewing typically conduct giveaways, contests, or live videos?

  4. What is engagement like on their social posts?

By taking a step back and asking yourself these questions, you’ll start to understand what’s working well in your industry. You will also be able to determine how you can make your own campaign unique. 


Look for inspiration elsewhere, too. If your competition isn’t on social, you’re not a fan of their previous campaign style, or you have an exceptionally unique business, then look for other campaigns that inspire you and determine how you can apply elements such as a similar style, level of engagement, aesthetic, or a specific message to your own campaign.


Craft Your Strategy

Next, craft your campaign strategy. To determine your campaign goal, first consider your target audience.


 Appeal to your target audience.

  1. Who are you trying to reach?

  2. How would you classify your target audience?

  3. What are you hoping this campaign will achieve for your company and your audience?

  4. How can you create continued engagement with your followers throughout your campaign?

Ensuring your content and messaging appeals to your target audience should always be your top priority. Remember this important rule throughout your social media marketing campaign. Don’t lose sight of who you are trying to connect with and why. 


Otherwise, your audience will likely scroll right by your social posts or lose interest in your campaign in a matter of seconds. 


Here are some ways to appeal to your target audience on social media: