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10 Benefits of PPC for Small Business

June 19, 2019

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 Benefits of PPC Advertising

 

Small businesses have many benefits to gain from PPC. A successful PPC campaign can generate profit faster than any other online marketing method and can help a business grow.

 

PPC is a great tool for reaching your target audience at the right moment and when they are ready to convert.

 

What is PPC?

 

PPC or Pay Per Click is one of the tools you can use to promote a business in the online World.

The PPC Model works in a very simple way and this is why it is so popular.

In short, you run your ads and you pay when someone clicks on your ad.

There are many Pay Per Click platforms you can use but the most known are Google Ads and Bing Ads.

 

10 Benefits of PPC Advertising:

 

The purpose of this article is to outline the benefits of PPC for small businesses from a business perspective so that you can decide if this is something to use as part of your search engine marketing strategy.

  1. Fast Results

  2. Measurable results

  3. No dependency on SEO or Google Algorithmic changes

  4. Reach the right audience

  5. Take advantage of business opportunities

  6. Brand recognition

  7. Open your doors to local customers

  8. Budget Friendly

  9. It’s a great tool to test your marketing strategies for other mediums

  10. Rich Functionality and Reporting
     

#1 Fast Results:
 

Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results.

To simplify things, if you have a website up and running you can quickly create an Adwords account, setup your ads and run them in the Google network and start getting traffic.

 

This is a very simplified version of how it works but I just wanted to help you understand that PPC is very efficient when it comes to reaching your target audience in the fastest possible way.

 

#2 Measurable results:
 

Another important benefit of PPC is that everything you do has a clear measurable target.

You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.

 

From the time you start a PPC campaign, you know how much you have spent and if you are generating profit or a loss.

 

There are many reports that provide you with all the information you need, data that is essential to marketing departments and CEOs.

 

#3 No dependency on SEO or Google Algorithmic changes:
 

I love SEO and for long term success you need to have an SEO friendly websiteand also comply with SEO best standards and practices.

BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.

 

#4 Reach the right audience:
 

When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more.

This flexibility allows you to segment your market and bring your products and services in front of the right audience.

 

#5 Take advantage of business opportunities:
 

Let’s say that you are selling web hosting packages and one of your main competitors is offline due to a technical problem.

This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option.

This is only possible with PPC because it is easy to implement and generates