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ARTS MARKETERS ARE LEADING THEIR ORGANIZATIONS INTO THE FUTURE

June 18, 2019

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 Nonprofit Arts Industry

 

We know how important programming and development initiatives are to your success, but arts marketers are uniquely tasked with molding a creative vision into a marketable message. They are often the “true north” of their arts organizations, leading them boldly into a future dependent upon cutting-edge digital marketing strategies. 

 

YOUR BRAND IS EVERYTHING

 

Your logo, website, and materials are important, but how your organization is perceived means more. How does the community refer to your theater or museum? What emotions do your patrons associate with your programs? Find out and be open-minded.  

 

A tip from Mosaic Director of Non profit Marketing Kimberly Spanier “Don’t get too invested in what you think your brand is all about. Be open minded to what your clients and donors think."

 

DIVERSITY: WE’VE GOT A LOT OF WORK TO DO

 

It was clear– in keynote speeches, over drinks, on Twitter — that diversity is on everyone’s mind. We were reminded that conversations around diversity in the arts must include disabled individuals, who make up 1 in 5 Americans.  And although it’s a top objective for many of you, it’s not enough to bring in more diverse audiences. Boards, leadership teams, artists, programs and performers must also be representative of the communities they entertain and inspire. 

 

DIGITAL MARKETING IS MORE CRITICAL THAN EVER  

 

At a time where Instagram stories and Hulu demands our attention, breaking through the noise to reach prospective patrons is a challenge. The struggle is real, so marketers make sure their organic and paid efforts are driving revenue, not just encouraging people to interact or follow your organization on Facebook.

 

Don’t let the fact that your budget is limited limit your potential to grow your nonprofit with smart, effective, and affordable marketing tactics. Before you know it, you’ll be changing the world faster then you ever thought possible. Give Kimberly a call to schedule a free review your marketing strategy 203-483-4598 ext 312

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