“If those walls could talk…”
What do you call the blank walls in an office, a conference room, or a hallway? A canvas to tell your organization’s story.
Tell me what your organization’s conference room looks like. Is it a collaborative space with white walls that you can brainstorm on? Is it full of large, framed images of the people you serve? If your conference room has empty walls or outdated snapshots from an old fundraising event, then you’re missing out on a great opportunity to extend your brand experience to all corners of your office.
We get it; you have limited resources and budget, and office décor is not high on the list of branding opportunities. Instead of a design challenge, consider barren walls or an empty corridor a canvas for creativity. It’s an invitation to bring your brand to life.
This is what our nonprofit clients understand so well. When a potential donor visits your office they will be inspired by the wonderful way they used compelling images throughout your building. Well cropped and handsomely framed, scores of photos highlight recent accomplishments and the latest events. Display your mission statement and the people you serve.
Your wall space is a valuable marketing asset take advantage of it.
As the maxim goes, “If those walls could talk…”
It’s an exciting and often overlooked branding opportunity, especially when we ask: Who is your audience? In this case, it’s everybody and anybody who passes through the door. The added benefit is that they are a captive audience. Be it prospective clients, donors, supporters, community members, or staff, there is little competition for attention once they are on site, from the lobby to the meeting room. Yet surrounded by rich and well-curated imagery that align with your brand, your audience is likely to find themselves better connected to your mission.
If you’re looking for more inspiration on how to bring your brand to life, we can outlined other ways to design your office with brand in mind. And don’t stop there. Consider how your brand can drive your culture and help bring your organization’s story to life.
About Mosaic Marketing | Printing | Signage
We are a full-service marketing and advertising agency, with in-house printing and signage capabilities. We believe in developing integrated, multi-channel marketing and advertising campaigns that clearly and brilliantly deliver your message to your desired audience.
Contact us today at (203) 483-4598 ext 308 ask for Lucia for more information.