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Nonprofit Request for Proposal (RFP) Template

June 12, 2019

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Nonprofit Request for Proposal (RFP) Template


We hope you’ll find this Request for Proposal (RFP) template useful as you plan your branding or marketing communications project. 


Project Overview Write an executive summary that explains:


• What kind of firm you seek

• What you want them to do

• When you need it completed

• Why you want it done 




This should be one or two paragraphs that explain who you are, what you do, where you’re located, and why what you do is necessary and/or important. There is no need to include background like strategic plans, research findings, and the like. You can send those later to the consultant you choose.


Mission and Vision: 


Include your mission and vision statements.


Current Situation: 


Provide an overview of your current situation and challenges. What’s happening in the organization right now? Who are your primary competitors? Why do you want to undertake a rebranding effort? Have you just completed a strategic plan? What are the major threats you face right now? Where are the opportunities? What positive outcomes do you foresee resulting from this branding effort? Be specific. “We want help with our communications” is not as clear as “We want new messages so that more major donors will know us, choose us, and remain loyal supporters.”


Outlining these details will help you find a consultant who’s excited about your project.


Project Scope and Deliverables: 


What do you expect the consultant to do on your behalf? Be as specific as possible about the services and deliverables, but don’t prescribe how you want the work done. Let the experts recommend the best methodology for yo