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Here are some tips to help improve your writing skills.

May 1, 2019

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 You have Great Writing Skills!

 

1. Start off with a strong lead paragraph.

The lead paragraph is the most important part of your story. A strong lead gets readers interested, and more likely to read the entire piece and share it on social media. A poor lead will make readers lose interest and give up.

 

2. Quote multiple sources.

There are multiple sides and viewpoints for each story.

Quoting multiple people helps get those unique voices out there and adds to the quality of the story.

 

3. Keep it simple.

Avoid using jargon or overly-complex words when simple language is easier to digest.

If you’re going out of your way to use a thesaurus while writing, STOP. A $5 word is just as effective as a $20 word.

 

4. Check for consistency.

Control+F on a PC or Command+F on a Mac is a great, simple tool to check for title-casing consistency.

For example, the search can help find that one reference of “iphone” that should be written “iPhone.”

 

5. Think about SEO.

Search Engine Optimization (SEO) helps your content rank higher in Search Engine Results Pages (SERPs).

A simple way to optimize SEO is to organize your content into easily consumed sections (e.g. bulleted or numbered lists).

 

6. Use the read aloud function.

Ideally, every story you write is proofread by at least one pair of unique eyes. Even when that’s the case, you should still try to make your story as flawless as possible before passing it off for review. I love using the read aloud function in Microsoft Word or the speech function in Google. I often catch myself using a word that’s spelled very closely to the word I intended to use, and the speech function catches it.

Hearing your story also helps simulate the reader’s experience. Does your story have good flow? Are certain paragraphs too meaty and need to be trimmed down? Hearing your story will help answer these questions.

 

About Mosaic Marketing | Printing | Signage

 

We are a full-service marketing and advertising agency, with in-house printing and signage capabilities. We believe in developing integrated, multi-channel marketing and advertising campaigns that clearly and brilliantly deliver your message to your desired audience. Contact us today at (203) 483-4598 for more information.