Mosaic Understands Your Needs
Nonprofit organizations are well known for their use of printed materials to promote their cause. You’ve likely encountered direct mail asking for donations, posters promoting fundraisers, or brochures providing data on why you should support a cause.
Three Goals of Nonprofit Groups
Nonprofit groups usually need print when they’re planning to run a campaign or an event. These campaigns and events primarily do three things:
Educate: They provide more information to the public about the issue and why it is important. Alternatively, they may provide details about something that they offer (e.g. a program).
Connect: They bring like-minded individuals together so that they are able to learn from each other, provide support, and/or organize themselves for action.
Call to Action: They motivate and empower individuals and groups to take action. This could be promoting their cause, signing up, or any other activity related to their mission.
Top Print Products for Nonprofit Groups
What types of print products to nonprofit organizations need the most? While demand exists for a huge variety of print products, here are some of the most popular.
Brochures are perfect for educational purposes because you can fit a lot of data and information into a compact product that’s easy to hand out. If your clients want their brochures to stand out without paying a lot more, they can opt for other folding styles instead of the standard roll fold.
Nonprofit organizations can have a high volunteer turnover, so for those that have the budget, printing business cards is a constant need. This means that they’ll tend to go for the most economic option. In addition to this, you may also want to provide an environmentally-friendly stock.
Charity events and fundraisers need promotion in order to be successful. Full color posters provide information for these events in an eye-catching way. Offer different sizes to your clients so that they can choose what best fits their needs.
Variable tickets are great for galas, raffles, and more. Nonprofit groups can sell them for fundraising purposes. After all, it’s easier to get donors to act when they receive a tangible item especially when there’s a personalized variable element on it.
Foam Boards and Display Boards
To organize rallies and protests, nonprofit groups need to empower their participants with the right tools. Foam and display boards therefore help communicate their message in crowded areas. They’re also useful for conferences and shows, where organizations need their name to be seen.
Letterheads and Envelopes
When sending a letter to ask for support, trust is crucial. Professional stationery builds trust so that more recipients are willing to donate or give personal information. Many nonprofit groups also need remittance envelopes.
Labels and Stickers
Organizations may need address labels for their direct mail campaigns. They’re also handy when mailing receipts to donors. Stickers, on the other hand, are great giveaways at events. They encourage recipients to proudly show their support for a cause.
Postcards are powerful as direct mail. Mosaic Marketing found that the response rate for direct mail last year was higher than that of email, paid search, online display, and social media combined. Postcards also work well as informative handouts at events and thank-you cards to supporters.
Our goal here at Mosaic Marketing is to build a friendly relationship so that even if you don’t need printing services right away, you know who to contact when you do have a need in the future.
Mosaic knows to respect your time and budget, as these are two resources that many nonprofit groups have very little of.
Please give us a call you be glad you did 203-483-4598 ask for Lucia on extension 308.
About Mosaic Marketing | Printing | Signage
We are a full-service marketing and advertising agency, with in-house printing and signage capabilities. We believe in developing integrated, multi-channel marketing and advertising campaigns that clearly and brilliantly deliver your message to your desired audience. Contact us today at (203) 483-4598 ext 308 ask for Lucia for more information.