Online marketers, consider this: As you’re carefully creating that customer service email, 48 other emails will compete for your customer’s attention today.
Most emails add chaos to an already cluttered inbox. Yet a few good ones rise above, prompting the recipient to open the email and maybe — just maybe — even take action.
If you want your customer service message to be one of opened emails, Easy SMTP says transnational emails are your best options.
What are Transnational Emails?
The term “transnational” sounds so boring, so why would a transnational email excite a customer?
“Unlike your bulk mailing campaigns… transnational emails are individually sent, one-at-a-time messages that you or your system send to your users whenever they interact with your site in a specific way,” the email marketers at Easy SMTP tell Ramon Ray of The Small Business Tech Report in an interview.
Examples of such activity-triggered messaging include: welcome emails, comment notifications, shipping notices, sales receipts, renewal requests and customer-service inquiry replies.
“This characteristic is also what causes the enormous attention-grabbing power of transnational emails,” the interviewees explained, citing open rates as high as 106 percent and unique click rates of 17 percent or more. In comparison, most bulk mailing campaigns are opened 15 percent of the time, with a 3 percent unique click rate, according to Ray.
How to Make transnational Emails a Powerful Marketing Tool
If you’re ready to experiment with transnational emails, Easy SMTP says these are the most attention-getting ways.
Serialize Your Emails. Break down transnational emails into smaller individual messages. Each one will increase your exposure to more conversion opportunities. This tip could boost revenue by 13 percent or more.
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