You think Friday is the best day of the week, think again Tuesday is now your best day!!
Email marketing can be an excellent way to promote content and products. However, sometimes it can be difficult to get people to view your emails. How many times have you spent hours crafting the perfect email only to have just a fraction of the recipients actually open the thing? Believe me--I know the frustration you feel. But did you know you may be able to combat low open rates just by sending your emails out at different times?
Changing the timing of your emails is a great way to increase click through rates and drive traffic to your web page or blog. It can even help you to gain new followers, subscribers, and customer conversions; plus, those who do open your emails may forward them to other potentially interested parties. In this post, we'll go over the best day and the best time to send marketing emails.
Tuesday is Your New Favorite Day of the Week
Okay, so maybe Friday is your actual favorite day of the week. But not when it comes to marketing emails! A study from Hubspot and Constant Contact found that business emails sent on Tuesdays had 20 percent more opens than the average opens for those sent on any other day. Monday and Wednesday weren’t terribly far behind, tying for a close second at 18 percent. Thursday and Friday came in at 15 and 8 percent, respectively.
You probably see the trend here: people gradually open their emails less and less as the week goes on. In fact, by the time the weekend rolls around, the average daily open rate for marketing emails plummets drastically. While Saturday and Sunday are less than an ideal day to send a marketing email, Sunday is the lesser of the two evils.
So, What’s the Best Time to Send A Marketing Email?
Now that we’ve established that the earlier days of the week are the best time to send an email blast, let’s talk about the actual time of day. According to the Hubspot and Constant Contact study, the highest average open rates for the entire week occur between 10 AM and 1PM EST, peaking at 11 AM. However, this holds true only if you’re sending your email between Monday and Saturday. If you choose to send an email on Sunday, it’s best to send it in the evening between 8 and 10 PM. In fact, emails sent at 9 PM have a 35 percent higher open rate than the average open rate for Sunday emails.
What about the Holidays?
When done strategically, the holidays can be the best time to send email blasts for sales and coupons. The drawback is that people receive a lot of them. Not only do you have to be strategic about the subject line and content, but you’ll need to pay attention to the timing too.
The holidays are a bit of a wild card since they don't follow the typical timing rules we've laid out. Instead, holidays follow their own schedule. In this post, we'll take a look at how email marketing is affected by a few of the major holidays in America: Thanksgiving, Christmas, New Years, Memorial Day, and the Fourth of July.
Thanksgiving: People tend to stop opening marketing emails on Thanksgiving Eve. This decline continues until the Wednesday after Thanksgiving Day, when open rates spike to 106 percent of the daily average. With this information in mind, it’s best to wait to send marketing emails until the week after the holiday.
Christmas: During Christmas time, open rates hit a drop on December 22 that lasts until after the start of the New Year. Likely because people are busy with their holiday plans, open rates decline by 42 percent on Christmas Eve and 72 percent on Christmas Day.
New Years: Open rates remain low through the beginning of the new year. Between January 5 and January 8, engagement boosts by about 12 percent. Since people have a lot of email clutter to sort through once they start checking in again, the best time to send marketing emails is after the holiday craziness has winded down a bit. This way, you’re less likely to be lost in the bottom of the pile.