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The Power of the News Release

January 10, 2019

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 News Release is a great marketing tool.

Mosaic Team of Marketing Enthusiasts!


Small business owners may feel at times that their company isn’t “newsworthy,” or that they are too small to even reach out to the press. In reality that couldn’t be any further from the truth. Journalists are always looking for a new story to cover, and any business, regardless of size, is capable of being newsworthy. 

 

The key is to make your press release stand out from the crowd!

  1. Include a catchy headline and make sure the character count is under 60.
     

  2. Angle your story so it’s easy to understand. It also helps to connect it with something bigger like a special event or anniversary. 
     

  3. Include a call to action at the end, so it directs people to your website for more information. 

Ready to have your press release stand out? Call us and use code OCTOBER10 for 10% off your first release. 

 

About Mosaic Marketing | Printing | Signage

 

 We are a full-service marketing and advertising agency, with in-house printing and signage capabilities. We believe in developing integrated, multi-channel marketing and advertising campaigns that clearly and brilliantly deliver your message to your desired audience. Contact us today at (203) 483-4598 ext 308 for more information.

 

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