Mosaic can now speak and dance in Spanish
Being bilingual not only makes traveling a breeze and exponentially increases who you can be friends with, it provides many benefits in the business world. Here are a few that I have seen first hand.
Increased Size of Target Market
Want more customers? When you learn another language, the size of your target market automatically increases for which you can sell your product or service. There are an estimated 500 million Spanish speakers worldwide, making it the second most spoken language in the world.
Of that 500 million, 50 million reside in the USA. So, whether your company is looking to grow internationally or expand into new domestic markets, knowing a second language increases who you can sell to.
Win Instant Rapport With Clients
Speaking a foreign language is no easy task. For this reason, people instantly love you when they realize you have taken the time and effort to learn their native language as your second language.
Mosaic has been the beneficiary of this many times. On a cold call several months back, Mosaic closed a customer over the phone because of our Spanish speaking sales force.
We reached the company CEO, and the call was going nowhere fast. We detected a Spanish accent and out of no where switched the conversation to Spanish. It was the perfect 180 degree turnaround that made the difference.
By then end of the conversation, the CEO was convinced to switch their company services to Mosaic, and enter into a 2 year business agreement with the firm!
This sales cycle usually takes at least two meetings, a formal proposal, and weeks if not months of negotiation.