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Mosaic Marketing Model: The Process of Marketing Your Business

July 26, 2018

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 Do you have a Marketing Strategy?

 

In today’s technology-driven, rapidly changing world, it isn't always easy to see a clear path to achieving your business goals.  Deadlines seem to pile up, one on top of another, and before you know it you can become reactive rather than proactive in your marketing efforts.

 

That's where we can help.  We can help remove the burden of planning, developing and implementing your marketing program, over a period of months or even for the entire year. And it all begins with careful market research and developing a proactive marketing plan.

 

Because your success is our primary goal, we make all of our resources and knowledge available to you. We want to make your business goals quantifiable, realistic and achievable. Then, once your strategic plan is complete, we monitor what is working and what is not.    

 

Think of Us As Your Dedicated Marketing Resource

 

You have big dreams for your business, but hiring a full-time marketing resource can be expensive. If this is your present situation, you can think of us as an entire "marketing department for hire," without having to recruit or bring on a dedicated full-time Chief Marketing Officer (CMO) or VP of Marketing at a six-figure salary.  Plus, we promise not to take up any of your office space (unless you want us to), and we handle our own benefits and other costly overhead items. 

 

If you are a marketing professional working at a business, we can also help.  We are familiar with brand development, marketing strategy and timelines.  We take into account every important marketing channel that we believe will be best suited to delivering your ideas and messages to your target audience.

 

Our experienced marketing professionals work closely with you and your team. We try to be as thorough as possible, devising and implementing strategic, targeted marketing and advertising programs to grow your business.

 

So Many Marketing Channels, So Little Time 

 

Here are some of the marketing channels we consider in developing a comprehensive marketing strategy for our clients: 

 

 

Marketing Strategies That Deliver Results 

  • Email marketing

  • Social media

  • Search engine visibility 

  • Online advertising

  • Text messaging programs

  • Web videos & micro-videos

  • Mobile-responsive website design

  • Trade shows

  • Signage marketing

  • Print marketing

  • Content marketing

  • PR & media camapiagns

  • Advertising (all media)

  • Special events

  • Integrated direct marketing

  • Website landing pages

  • Variable data printed material

  • Email & direct mail list acquisition
     

Some Important Questions to Consider

 

Here are some important questions to consider when planning an overall marketing strategy: 

 

  • Do you need help in developing a marketing plan because you haven't clearly defined your marketing goals?

  • Are you seeking an experienced partner to enhance your brand? 

  • Does your brand need to be "refreshed" because it might be going stale? 

  • Are you encountering communication issues when dealing with existing customer, clients or donors?

  • Do you know the full demographic profile of your target customers, clients or donors?