To promote your business, create a brand name and a logo that accurately represent your business. You can design your logo yourself or you can hire a graphic designer if you're not artistic. Use your brand name and logo on your business cards, signs, and advertising materials, and display it prominently in your shop or office. Once you have clients coming to you, focus on building relationships with them to encourage customer loyalty. For advertising tips, continue reading!
1. Create a brand image, or logo. Widespread brand recognition is your goal, as it will give your business credibility and inspire others to spread the word about your business.
Grow your brand by placing your logo in your business stationary, business cards, email signatures, brochures, signs, website and merchandising materials.
2. Network. Meeting professionals from other, related businesses is an effective form of business promotion, as it provides you with opportunities to learn about your competitors, ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about your business throughout a group of like-minded people. Network with other professionals in the following ways:
Attend networking group meetings. You can find networking groups and clubs on the Internet, in newspapers and in trade publications.
Introduce yourself to people at the meetings. Explain what it is your business does, what you offer that makes you stand out from your competition and what you are looking for in business relationships.
Ask relevant questions during group discussions. In addition to promoting your business, you can learn a lot at networking meetings. Additionally, asking open-ended questions encourages others to participate in the conversation, and sets you up for more introductions.
Hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business.
3. Advertise. Consider these methods for advertising your business:
Signs. You may opt for storefront signs, billboards, marquee boards or street-side yard signs.
Print. Place print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.
Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts, in parking