Must see 7 minute video about Marketing
A lot of people still keep asking: “Why is Apple such a successful brand?” In order to answer this question, we should remember some of Steve Jobs quotes, when he was just a young visionary:
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”- one of the most heard Steve Jobs famous quotes, Think Different (1997)
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
And boy, was he right about what we remember! Not only were his products iconic, but they’re also his legacy. The key to Jobs’ success is a combination of quality, innovation, and market strategies that were designed extremely carefully.
They were so effective that Apple managed to reinvent products that were already available on the market, and got consumers to think they had never seen anything like them before.
Hope you enjoy this video.
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