The SEO Process, We Have The Formula
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
"Data shows that people click the organic links eight times more as compared to the paid links on the same search results page. So, organic links have an 80% better click-through-rate than paid links."
MAJOR ACTIVITIES WE PERFORM FOR SEO
The Strategy Meeting:
Before we even get to step one of the SEO Process we will meet with you to discuss your goals for SEO. We will baseline your current web site which will enable us to see the progress we are making.
Then the SEO process will begin as follows:
Three step process:
#1 Keyword research
We review and recommend enhancement for: Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.
Missing and/or duplicate title and Meta data – We analyze the selected pages, searching for missing and duplicate Titles and Meta tags. Missing and duplicate Metas and Titles will cause a
website to receive penalties from search engines and hold your web site back from increasing its overall rankings.
Title and Meta tag creation/ optimization – Metas and page titles must be unique and correspond with the content on the page, with the chosen keywords infused. We insure that this is the case for the selected pages.
#2 On Page SEO
We review and recommend enhancement for On Page SEO.
If designing a new website, you have the advantage to factoring in on page SEO optimizations at the onset of your web design. If you already have a website, these optimizations can be made in a series of small modifications, that when done together, can significantly increase natural search traffic.
Optimizing your website for “Organic” SEO strategy for your online campaign and relates to our internal process of preparing a website to be more easily searched and indexed by Google and the major search engines. This often means making changes to a website to make it more search engine friendly.
We insure that the keywords we are targeting are infused throughout the website so as Google’s robots and spiders crawl the site from time to time in search of relevancy, they will value the site more highly and therefore begin moving it for