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Getting the Message Out With Internal Signage

June 4, 2018

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Even the world’s most well-known companies can’t afford to assume that everyone understands what their brand is all about.

 

What about your own staff? Shouldn’t they be on board with the company mission and vision, even more so than your customers? After all, employees are your brand ambassadors.

 

Internal Signage Reinforces Brand Values

 

Internal brand values can include such qualities as customer satisfaction, integrity, continuous improvement, community service, and the like. The more your staff understands and promotes your internal brand values, the more happy, productive and loyal they will be.

 

Integrated marketers sometimes forget that operations and HR are just as important as sales and advertising. In order for your internal brand values to

  be consistent with external marketing messages and customer expectations, your staff at every level needs to practice what you preach.

 

Use Signs To Align With Your Mission