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Inbound Marketing vs Outbound Marketing

April 20, 2018

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 Know the difference between inbound vs outbound marketing..


So you want to know what is the difference between Outbound and Inbound marketing.


Whether you own a company, you are working for one as a marketing manager, or you are a self-employed that promotes affiliate products for a living, it’s essential to know the fundamentals of the Inbound marketing.


A proper Inbound strategy can reduce your customer acquisition cost, can increase the lifespan of a customer, can increase the average customer value, and overall, will help you to gain happier customers.

I made a quick comparison between the main characteristics of the traditional Outbound marketing and the newer concept called Inbound marketing.


Outbound Marketing

Outbound is the traditional way of doing marketing.

The Outbound marketing utilizes a PUSH approach, which pushes the product in front of a potential customer.

This kind of selling is interruptive and disrupts the activity of a person with annoying ads, cold calling, spam emails, etc.

This marketing form is marketer-centric and focuses on the benefits of marketers.

Example of common Outbound tactics:

  • Paid or rented email lists or leads

  • Pop-ups and Pop-unders

  • Cold sales calling

  • Sending spam emails

  • TV & Radio ads

  • Banner & display ads

  • Video Ads

  • Contextual Ads

The Outbound marketing finds customers by placing paid ads in the front of the people that might be interested in a particular product and attempts to find the category of people interested in buying the product by getting as much exposure as possible.


Inbound Marketing

Inbound Marketing is a marketing concept focused on attracting customers by creating remarkable content.

The Inbound Marketing utilizes a PULL approach, throughout which the customer attracts the product.

Instead of interrupting the user activity, this marketing form focuses on attracting the customer by providing helpful content to his needs.

Inbound is customer-centric and focuses on pleasing the customers.

Example of common Inbound tactics:

  • Search engine optimization (SEO)

  • Blogging

  • Pay-Per-Click

  • Owned email lists

  • Viral marketing

  • Video content

  • Social media content

  • Influencer outreach

  • Community building

The Inbound Marketing finds customers by letting the potential customers find the product they are looking for by educating the potential customers and helping them to identify their problems and solutions.