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Mobile Marketing: Do you have a Text Message Strategy?

April 23, 2018

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 Mobile Marketing: Text Messaging


Business owners, marketers, and salespeople are continually on the lookout for more effective and efficient ways to market their business.


Consumers' modern-day love affair with their mobile phones has led businesses to find ways to work with and communicate with their customers via their mobile phones. And, it turns out, 75% of people would like to receive offers via text reported by Digital Marketing Magazine.


Some of the response rates, and other stats and figures are staggering: 98% of all text messages are read, with response rates as high as 45%.


Unlike emails, direct marketing, social media, or other marketing channels, Text messaging marketing tends to be instant: 90% of text messages get read within three minutes of delivery.



Here are some good tips for you to consider:


1. Make it personal

Make customers feel special. Make them feel that you care about them—and that your marketing message has been sent directly to them and only them, your most important customers.


2. Make it relevant

Sending customers irrelevant content/messages is a good way to annoy them and show them that you don't care much about them. Just as sending out blanket emails rarely works, sending SMS messages catering to all rather than being tailored to your customer will rarely work.


3. Make it on time

The timing of your marketing message can be imperative to its success and response. No one wants to receive a message at 3:00 AM; that would infuriate customers, who would quickly become ex-customers.


Best times to text:

  • Weekdays. The two most popular times are between 8:00 AM and 12:00 PM and between 5:00 PM and 9:00 PM, with 77% of SMS campaigns being sent out between these two timeframes.

  • Weekends. On Saturdays, the most popular time to send is in the morning, between 8:00 AM and 12:00 PM, with 71% of SMS campaigns being sent in the morning. Sunday is slightly different; there are two popular times—between 9:00 AM and 12:00 PM, and between 4:00 PM and 7:00 PM, with a staggering 99% of all SMS messages going out during those two timeframes.