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The Power of Video Marketing

April 3, 2018

| Posted by:

 Mosaic Marketing Video

 

Did you know?

 

  • 70% of all consumer internet traffic is a result of video marketing

  • Over 65% of marketers will be using video marketing in their on line business marketing effort this year

  • When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel

 

Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth.

 

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

 

The success stories of videos that have gone viral are legend. Here are the charity videos that attracted the most attention this year in terms of views:

  1. Most Shocking Second a Day – Save the Children 44,043,427 

  2. Would You Help a Freezing Child? – SOS Children’s Villages 21,673,029 

  3. Arnold Works at Gold’s – After-School All-Stars 19,809,431 

  4. Will It Crush? – Omaze 13,637,226 

  5. Tree Of Life – Lifebuoy 11,142,287 

  6. Do They Know its Christmas? – Band Aid 30 10,732,553 

  7. Luge – Canadian Institute of Diversity and Inclusion 8,502,619 

  8. #ViolenceisViolence – ManKind 8,400,196 

  9. #LaughLearnGive – YouTube & Comic Relief 8,101,846 

  10. There Is No Them, Only Us – Bank of America and (RED) 7,896,679 

 

For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

 

It is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words just think of what a video is worth.

 

But is video really possible for small businesses?

 

Absolutely.

 

Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you're to realize a decent return on your investment, you will need to bear the following in mind.

 

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time.

 

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realize video's potential, you must make it easy for users to find and share it.

 

Don't neglect mobile either. Ten % of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding over 40% share of video consumption.

 

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. Get that bit right and video won't just be the future of content marketing; it'll be the future of content marketing for you.

 

About Mosaic Marketing | Printing | Signage

 

We are a full-service marketing and advertising agency, with in-house printing and signage capabilities. We believe in developing integrated, multi-channel marketing and advertising campaigns that clearly and brilliantly deliver your message to your desired audience. Contact us today at (203) 483-4598 for more information.