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Majority of Consumers Now Use Mobile Devices to Act or Buy

March 8, 2018

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Think back to how you got information before smartphones existed. You probably printed directions before a road trip (or relied on a paper map you already had). Maybe you looked up movie times in the newspaper. Maybe you called a store to check its hours (or just took your chances and showed up, hoping to see the "open" sign).


And now? Well now, you and millions of other consumers turn to the nearest device at hand — the smartphone, tablet or desktop. In moments where people need to know, go, do or buy, relying on internet to make decisions has become second nature.


Google recently shared research data with us that quantifies this trend, showing how people use digital technology to make decisions and take action in their daily lives.


New Information From Google About Mobile Search


To get a better understanding of how people meet their needs in a world of limitless online and offline options, Google collaborated with the research firm Purchased.  Google asked smartphone users to take a quick poll several times a day for a week to examine what kinds of needs these users had throughout the day and the actions they took to meet them.


The result was more than 14,000 responses, ranging from choosing a restaurant for a special dinner to looking for coupons in the store aisle to planning a family vacation. Detailed in these responses were thousands of "micro-moments" when people turned to their devices for help.


By examining all of these needs, Google learned how consumers choose — both online and offline — to navigate their "I-want-to-know," "I-want-to-go," "I-want-to-do" and "I-want-to-buy" moments.


Research Findings From Google Study


Here's what the new Google research study found: 


#1: People Overwhelmingly Use Their Mobile Phones to Search and De