Search engine optimization
Search engine marketing (pay-per-click ads, retargeting)
Digital marketing strategies
Opt-in email campaigns
Online image management
Text messaging promotions
Did You Know?
In 2017, eMarketer predicts that total digital ad spending will surpass total TV ad spending in the United States for the first time. Not surprisingly, says the respected independent market research publisher, widespread usage of mobile devices is expected to be a large contributor of that digital growth.
-- 2016 Digital Marketing Report, eMarketer
Content Marketing is Driving Digital Success
Just ask Google! Analysis of results from the global search engine powerhouse still reveal one central truth about online marketing: "content is king." We agree. Creating timely, relevant content for your customers, clients and donors is a must these days for online marketing success.
If you have a website, it must give your visitors relevant information about who you are and what you do. But if your website also educates and informs people about the products or services you provide, then Google and other lesser search engines will give you extra points for your efforts.
Online Marketing Driven by Content is Powerful
If you enjoy social media marketing, provide useful information along with your company news to reinforce your brand, built loyalty and turn leads into sales. If you send out emails, try blending any promotional information with timely news to get noticed and stand out from the competition.
Consider starting a blog, writing white papers or sending out videos ("vlogging") about your industry to one or more targeted audiences. Create text messaging programs that tie back to your website or other relevant places online. There are many other creative online marketing programs that can enhancee your brand and strengthen your digital presence online.
Benefits of Content Marketing
What happens when content is at the center of an online marketing program? Search engines like Google and Bing! see site visitors staying longer (lower "bounce rate"). Maybe they are reading interesting content, watching a video or following from page to page to learn more about your knowledge of your business or service category (good internal linking).
When a search engine sees positive visitor trends, fresh new content posted regularly and links to other websites that inform or educate your audience, it then increases your site's overall PageRank (PR) score. In time, your website can leap ahead of other websites in your search results ranking. The goal is to have it eventually be visible among the top ten results in key web searches within your industry or service category.
We have found that when search engines don’t see fresh content being created on a website, much higher "bounce rates" are recorded online and the websites will be graded lower overall. Search engines reward fresh, timely content. It is one true measure of a website's overall intrinsic worth.
Social Media Marketing is Taking Off!
Engaging consumers on social media is a key area of brand development in online marketing, and should be approached with the same care and consideration as optimizing a website. How you interact with clients or consumers on social media platforms, and how you nurture leads derived from social media marketing, is now crucial to how your company is perceived in the marketplace. Engagement with consumers on social media will frequently also have a direct impact on your bottom line.
We will work with you, developing and managing your social media marketing. Each encounter should optimize audience engagement and further bolster brand identity. On social media sites, you want your company to be seen as the "go-to" place when you customers or clients make a purchasing decision.
When leveraged properly, social media can be used as a means of directing consumers to the information they need to resolve a pain point or address a need in their lives. It's also a great way to stay in touch with your entire marketing universe.
We're Here to Help!
Do you have a question or do you need help? We offer free estimates, and we are always prompt in responding to requests. Our operators are standing by. Feel free to make their day by calling (203) 483-4598 x306.