• Event planner coordination

  • Mail list acquisitions (as needed)

  • Timeline management

  • Attendance reminder calls

  • Video presentations 

  • Invitation design/packaging 

  • Webinars

  • Online registration tracking

  • Publicity (if desired)

  • Post-event reporting 

Event Marketing

Did You Know?

"A successful event marketing campaign provides value to attendees beyond information about a product or service. A discount, free sample, charity alignment or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial."

 

                 -- Excerpted from Marketing-Schools.org Blog

Don't Forget The Personal Touch

There are so many relatively impersonal ways to market these days -- websites, search engines, text messages, remarketing ads and much more.  But sometimes, it doesn't hurt to meet with your customers, clients, donors or new prospects face-to-face.  It's a way of letting others know that you want to hear from them and share ideas or trade "war stories" about what you mutually encounter each day. 

 

The Power of Event Marketing

 

We believe in the power of event marketing, and we've seen it in action.  That's why local conference organizers, event planners and event marketing firms have come to rely on us for increasing attendance at the following types of events:

 

  • Conferences

  • Seminars

  • Webinars

  • Trade Shows

  • Exhibitions

  • Corporate Events

  • Breakfast Meetings

  • "Lunch & Learn" Events

  • "Wine & Cheese" Events

 

While we market your event, we can also accomplish the following:

 

  • Qualify new sales prospects 

  • Generate new sales leads

  • Conduct market research using surveys or questionnaires

  • Answer questions about the event or its logistics

  • Process online registrations via your website or using our event software

  • Make event attendance reminder calls

  • Manage automated voicemail or broadcast voice messaging campaigns

 

Added Benefits of Followup Telephone Calls

 

Doing followup phone calls, whether after mailing invitations to increase attendance or after an event to thank attendees for coming, is one of the most productive tools we use.  Because of its relative low cost and predictable results, we typically include this service in every event marketing plan we create. 

 

Here are benefits we have found when making event attendance reminder calls:

 

  • A pre-event call acts as an upbeat and timely sales reminder, encouraging additional registrations

  • It helps to establish long-term personal relationships with your customers, influencing future participation

  • It allows the event coordinator to make better attendance projections, signaling whether or not it may be necessary to undertake more advertising or direct mail reminders

  • It helps sort out the prospects who are ‘maybes‘, allowing the event coordinator to target them for special treatment

  • It helps to identify commonly mentioned objections or complaints, giving the event coordinator advance notice about possible problem areas

  • It helps to keeps any prospect database clean, saving money in wasted mailings

  • It distinguishes your event from those of your competitors.

 

We're Here to Help!

 

Do you have a question or do you need more information?  We offer free estimates, and we are always prompt in responding to requests.  Our operators are standing by.  Feel free to make their day by calling (203) 483-4598 x306

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250 West Main Street, Branford, CT  |   (203) 483-4598